TVM Collective

TVM Collective is at the forefront of a socialising revolution – we’re the world’s first luxury wellbeing bar group dedicated to inspiring people to ‘drink different’.

The concept for an entirely alcohol-free bar was first conceived by Vaughan Yates, who is the Founder and Creative Director of 1751, known for its prowess in the drinks industry. It quickly became a family affair when sisters Nicola and Sarah Connolly joined forces with Vaughan to establish TVM Collective Ltd.

The Virgin Mary Bar Dublin was chosen as the group’s inaugural venue, and a crack team set upon making history by opening Europe’s first completely alcohol-free bar in May 2019.

Our passion, expertise and bold approach means we are poised for expansion beyond Irish shores in September 2021. We are wholly committed to pushing boundaries in the drinks industry worldwide.

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